Blogs

Calculating the value of being on page 1 of google is difficult.
We aim to provide you with a rough idea of how to calculate the value of being on page 1 of google in the top 3 search results.

What do we assume for SEO calculations

1. Being in the top 3 of google organic listings
2. If you are in the top 3 of google organic listings you will expect to see 2x the amount of traffic received versus any unlimited budget of PPC campaign (ie searchers are 2x more likely to click an organic search result than a paid advert.

We have worked with a company in conjunction with other web design agencies and recently came across a site that was for no obvious reason performing badly in search engines...

Links dont always mean high ranking!

Everyone should know that link building is critical to SEO / ranking highly in google search engines. The point is if you cant afford to build links then why have you got a website?

Broken Links a painful experience

Yet again we will we state here why we feel that we are the best SEO agency in portsmouth.

To date we have over a 90% client retention rate which means that for every company that signs up with i5digital to promote their website for between 35-60 days we have obtained repeat business for 3, 6 and 12 month contracts. We don't want companies who will not benefit from SEO. Most companies stand to gain large volumes of business via search marketing. Its fairly obvious isn't it? If you are on page 1 of google you are going to get enquiries.

We are again seeing a sudden rise in the number of enquiries into our seo services from Portsmouth based businesses who are leaving their existing suppliers.

We say yet again here... BE CAREFUL WHAT SEO AGENCY you choose.

From our records and client list we have heard the following:

Vertical Leap - very good reporting but do not actually get results - we still aren't on page 1 of google for major search terms.

Companies in Portsmouth are beginning to take real advantage of the internet. With Portsmouth offering reasonable rates for rental there has been a recent rise in the number of companies focused purely in online retail. Several larger firms have taken advantage of the web over the last 10 years and grown hugely successful businesses. Wiggle is perhaps the most well known who are now the 5th largest online sports retailer.

We have recently seen a huge increase in the number of companies outsourcing certain aspects of their SEO. The most common is link building. Link building is no doubt the greatest factor that affects a websites position in search result pages, however understanding what links you need can be far more complex and it may be difficult to identify the value of any one single link.

Do you need links from high Pagerank websites?
Do you need links from very closely related websites?
Are links from blogs better than forums?
Where on any page is the best position to add a link?

Some businesses seem to think that offpage SEO is simply ONLINE ADVERTISING.

Well guess what - they are Right! We say it all the time - just look at SEO as normal marketing. Find relevant websites that match your target audience demographics and then advertise. Sometimes you will pay for an advert and sometimes it will be free.

The only way in which it differs significantly is that the majority of SEO doesnt require paid for adverts. Social media, Forums and blog comments are all free (In theory :))

Integrate Online Advertising with SEO Goals

Teaka were originally a small furniture design company. Since going online they have claimed a massive 1.2 million USD. Moovi Duff the Managing Director stated that sales have not come through a single channel but multiuple channels. Many searchers will find a brand name and then google the brand name.....

for example -----> lets look at an online searchers behaviour....

---> In google
--------> coffee tables...

---------> user identifies too generic and selects more refined search term - round coffee tables

----------> round coffee tables - page 1 result = teaka.co.uk

I have been running an online marketing agency for the last 5 years and dealt with many so called seo consultants. Unfortunately there are many individuals who promote themselves as seo consultants but have very little technical understanding of search algorithms.

Taking a quick look at the potential keywords that hampshire based businesses may profit from have been listed below. Currently obtaining a page 1 listing for these keywords will be relatively stratight forward using standard search engine optimisation methods. However given the recent increase in online activity by hampshire based businesses such opportunities will soon become harder to take advantage of, or at least the cost will dramatically increase.

Hampshire companies investing in SEO today stand to gain a significant head start on other slower hampshire based companies.