Just spent a couple of hours sorting out the meta tags for a client and thought I better share the reasoning and detail. Meta tags or in full, Meta Description Tags are not that important for SEO purposes, but as everyone knows, rankings don't necessarily convert in to sales. These meta tags are simply the short paragraphs describing the page content, and thus a good one will lead through to greater click through's.
When running Drupal its common to be required to optimise Server environments. Many people think of optimisation to be for google search rankings but when we are talking about optimisation of server environments we are referring to; page speeds, database lookup query speeds, essentially PERFORMANCE.
We will use this page to add our customisations as we go along.
We have recently seen issues for companies who have built excessive links to their website using exact match keywords. These are typically top level keywords / tier 1 keywords.
What is the solution?
It is fairly simple : obtain approximately 3-5% of your current total links from some quality authoritive websites using your brand name ( provided the brand name is not a keyword rich domain (eg www. - the seo agency .com ) )