Google Webmaster Guidelines

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Google Webmaster Guidelines

Below we have outlined some of the terms that any business owner should be aware of before choosing any web design package or SEO services. Web design is not only about looks but also about being found on the internet. These points below will explain the advantages of some of the SEO and web design services we offer.

Importance of writing W3C standard compliant code for SEO
W3C standards is the web standard for writing HTML and CSS code. Writing standard compliant code is important for 2 major reasons:
It means that your web page will display correctly in all W3C standard compliant browsers
Good clean code is recognised by major search engines meaning higher rankings for those who are W3C standard compliant.

Dreamweaver DOES NOT WRITE standard compliant code so be sure that when choosing a web designer that they write pure HTML and not use tools such as Dreamweaver.

Try clicking this button to see if our code meets W3C standards.
Web hosting and effect on SEO
Web hosting is complex but there are 3 things you need to be concerned about.
Where is your website hosted? - the physical location of your website hosting directly affects your position in search engines such as Google
The speed of your website is directly influenced by your web hosting package. Cheap hosting often means poor performance and possible downtime.
What access rights do you have to the web-server. The web server is like a filing cabinet and you should always make sure that you can easily access the server in case you need to change web design companies

Importance of Domain names in SEO
Choosing a domain name can influence your position in the major search engines but sometimes you may sacrifice a keyword rich domain name for your own company name which gives a more professional look to your company.

News sections and regularly updated website content
Search engines like google reward websites that offer frequently updated content so a news section, blog or forum if applicable all offer significant boosts in search engine rankings.

SEO directories - Submitting your website to important web directories
By submitting your website to important web directories and niche directories you will receive a higher number of visitors to your website. Equally important is that search engines such as Google look at where you have advertised online to help classify your website. If you appear in key directories on topic to your website then you will often rank higher for relevant keywords to your business in the search enginesSome directories are more important than others and this can also be a time consuming process as submissions are nearly always manual and spread out over the period of 1 year to avoid penalties being imposed by Google.
Email Software to help drive traffic to your website
The more traffic you can generate to your website the better! Email marketing is one of the most effective forms of online marketing. Email marketing is cost effective and results can easily be tracked meaning return on investment is easily calculated.
The more traffic driven to your website then the more Google will recognise your website as a useful resource and ultimately move you up the search engine rankings. For any SME email marketing should be a priority.

Automated web submission forms
Online forms can enable you to capture alot of data and in particular customer data such as email addresses, contact names and phone numbers.

Why do you need a Content Management System?
In many instances companies will always want to update content on their website. New products, new contact details, changes in business, news articles etc. Having updated content gives customers a reason to return to your website. This on its own should be enough to justify the use of a CMS system but regularly updating your website content gives huge benefits in search engine rankings. Search engines such as Google love new content. So this should be a top priority for any business.

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